Augmented Reality brings static adverts to life. It blurs the line between offline and online advertising and creates new revenue streams. ROAR and Augmented Reality technology can transform traditional print advertisements bringing them to the new level. Agencies, brands and SMB can ‘augment’ their products and services through ROAR platform creating immersive experiences and reaching out to customers in a meaningful and authentic way.
- Penetration (attracting new users, launching new products or changing existing ones, deepening the properties of the brand);
- Increasing usage frequency of a product;
- Building an image (increasing brand awareness among consumers, improving brand perception among the target audience and beyond, building loyalty);
- Instant book & buy – Customers can book, order or buy different products or services directly from the ad, sign or billboard. This opportunity can unlock online sales and boost marketing campaigns by up to 200%*;
- Wow and viral effects – High-quality Augmented Reality experiences can create a viral effect that will make your products memorable and brand recognizable;
- Hidden message – This AR feature enables brands to send a hidden message to their customers. It could especially be valuable for tobacco or alco brands that promote their products in areas where their direct advertising can be limited.
SIGN / SMALL FORMAT
KIOSK / BOOTH
ROAR can transform print ad campaigns into truly engaging campaigns with interactive AR experiences. Adding rich and engaging content, brands and agencies can breathe new life into printed ads and paper publications.
FLYER / BROCHURE
Using ROAR or a branded mobile app, people can explore AR content directly on the printed adverts. Reaching their audiences through interactive AR experiences brands and publishers can drive engagement and encourage consumers to take the next steps in the purchasing process.
Through its analytical and reporting system ROAR can track your customers behavior using the following metrics:
Shows number of scans by location, incl. countries and cities
SCAN OF MARKERS / ADS
Shows total number of scans, average interaction time for a specific AR experience
Shows total number of clicks per specific call-to-action buttons, including buy, call, order, book, etc. Enables to calculate conversion rate from click to purchase for your products or services
Provides information about customers groups
Provides deeper information about customers in real time, including visits to brick and mortar stores. Enables to analyze conversion rate for AR experience
SHARES / LIKES
Checks public reaction in different social media and analyzes hype and buzz around AR campaigns