HOW ROAR CAN ENHANCE YOUR RETAIL MARKETING THROUGH MAGAZINE ADVERTISEMENT?
Every consumer package product when comes in the market, needs to be promoted in a way to get a good number of customers in a very less time. Advertising always play a significant role in attracting customers. Whether it is a television commercial, outdoor media or print media, it assists a lot to get consumers for the product. Retail marketing is not an easy task as there is a great competition due to the availability of similar products in the market. The thing which matters in selling these products is the way of selling them. Technology has played a vital role in enhancing the advertising techniques which has made it a field of interest for the public, automatically gaining the customers. However, still there are a number of such products which lack to compete others just because of old promotional tactics.
The way technological reformations have revolutionized the world of retail marketing is exceptional. Such a technology bringing wonders to the promotional campaigns is augmented reality. It is such an amazing technology which very quickly engages the consumer with the information provided by the companies about a particular product. It integrates the real world with the digitized elements that emerge on the mobile screen of a user when any product or its logo is scanned.
What is an Augmented Reality Platform?
Augmented Reality Platform like ROAR serves as the booster for any business by providing with the opportunity to transfigure the advertising techniques for their products. For this purpose, a retailer has to provide all the information related to the products he is selling in the market with each and every detail like price, size, colors, flavors, ingredients and from where to get them. ROAR platform stores this information into its database which is then extracted by the customers through the mobile app. The customer has to download ROAR app in his/her mobile phone and scan the product or its logo using camera with which in a few seconds all the information related to that product will emerge on the screen. Moreover, you can add a video of your advertisement with it, making it a wonderful experience for the user.
Enhancing retail marketing through magazine advertisement
Retail marketing can be done using different platforms from among one of the most influential medium is magazine. As a magazine is a colorful form of publication so people like to read it. Advertisement published in magazines can be made interesting by using ROAR. Enhance your published ad in a way to provide readers with an opportunity to scan the ad of your product and get all the information related to it in a creative manner. For instance, if Oreo has its information stored in the database of ROAR, the ad which will be published in a magazine can be turned into digitalized form of information in a way that when reader will scan the ad with his/her mobile camera while using ROAR app, it will display all the details relevant to the product on mobile screen. It will not only benefit your business but also become a productive source of increment in the revenue of magazine publishers, turning into a win- win situation.
So if you want to enhance your retail marketing in an efficient way, use ROAR Augmented Reality Platform to provide your customers with assistance while shopping. It is time saving and much more engrossing for the consumers.
Start augmenting your brand and products right now with ROAR http://www.theroar.io/
